Moose Jaw Times-Herald: Federal gov't launches ‘Canada Brand’ food promotion

Palliser MP Ray Boughen announces the 'Canada Brand' 
initiative at South Hill Fine Foods on Friday to promote 
and identify Canadian food products. 
Times-Herald photo by Lisa Goudy

 By Lisa Goudy

Consumers are going to have an easier time identifying Canadian food products.

At the South Hill Fine Foods store in Moose Jaw on Friday, Palliser member of Parliament Ray Boughen announced a new initiative, Canada Brand, which is promoting Canadian food products on behalf of Agriculture Minister Gerry Ritz.

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For more information on the different types of Canadian content statements go to www.eatCanadian.ca. 

For more information on the initiative, see www.marquecanadabrand.agr.gc.ca.

Dana Lougheed speaks at the announcement of the 'Canada Brand' initiative at South Hill Fine Foods on Friday. Times-Herald photo by Lisa Goudy

(From left to right): Ray Boughen, Dana Lougheed and Harry Watson, president of Triple4Advertising pose after the announcement of the 'Canada Brand' initiative at South Hill Fine Foods on Friday.  Times-Herald photo by Lisa Goudy