Moose Jaw Times-Herald: Sparkling for 25 years and counting

Fifth Avenue Collection to celebrate its 25th anniversary

This Fifth Avenue Collection limited
edition Swarovski crystal piece of
jewelry will be one of the items on
display at the September fashion
show for the business' 25th anniversary.
It was hand-crafted and set and can
be worn at least eight different ways.
Times-Herald photo by Lisa Goudy

By Lisa Goudy


The Butler family name has become a community staple. Having gone from a home business in Moose Jaw to having a dominant international presence, Fifth Avenue Collection will be celebrating its 25th anniversary milestone from Sept. 5 to 7. Many members of the Butler family play important roles in the established jewelry company.

“It was a hobby in our basement. That’s where it came from,” said Betty Butler, co-founder of the company. “There is myself and my husband, our children and some of their children. So it’s three generations …

“We work as a family and it is just a lot of fun with a great product and a happy journey for sure.”

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