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| Joel Pinel (left), CEO of WOW Factor Media, and Nolan Janssen, the company's Regina and Moose Jaw sales person, work in Pinel's office in Moose Jaw on Feb. 2, 2015. Pinel won the 2013 Business Development Bank of Canada (BDC) Young Entrepreneur Award. Times-Herald photo by Lisa Goudy |
Winning a young entrepreneur award is the reason Joel Pinel’s company has a digital department.
“It was a voting game and then from that, we had
people come to us and say, ‘Oh, your video. It’s awesome,’” said Pinel,
CEO of WOW Factor Media,
a print media design and marketing firm established in Moose Jaw in
2009 that now has branches in Regina, Saskatoon, Edmonton, Calgary and
Winnipeg.
“We ran our social media. It’s great. So now we
have a full digital department in our business because of that. There’s a
direct spinoff of it.”
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