Thursday, September 22, 2011

Leader-Post: United Way launches Circle of Care Campaign

by Lisa Goudy

More people will be encircled in care this year.

Daryl Marcia, the campaign chair for the United Way of Regina's 2011 Circle of Care Campaign, announced the campaign goal of $4.2 million Wednesday at the campaign's kickoff luncheon at Evraz Place.

This is an increase of $200,000 from last year's goal, which was exceeded by about $40-60,000, he said.

"There are very many important causes out there and very many important charities out there. United Way takes a lot of pride in helping others help themselves before they truly need help," said Marcia in an interview after the program and video portion of the event, which was attended by more than 400 guests.

"There's always going to be a challenge. That $4.2 million dollars, should we succeed or get better than that, it'll never be enough. We have great opportunities out there but we also have great challenges out there and we can always forge ahead," he said.

Marcia said that the choice to increase the goal this year was based on a consultation with the campaign cabinet that looks at what they've done in the past and information from the community.

"We like to have a little bit of a stretch to $4.2 (million)," he said. "But with the great people that we have with cabinet, we have great confidence that we're going to make it."

He said United Way works with businesses to launch campaigns to raise awareness and money that will go toward 32 funded agencies.

These agencies, such as the Regina Open Door Society, work to improve the average quality of life.

In a video shown during the program, Open Door Executive Director Darcy Dietrich said the society is important because of the caring and support it provides for refugees and other vulnerable people.

"People receive the supports that they require, the basic supports to live day to day. They're going to be looking for opportunities to get involved. That's very much what the Regina Open Door Society is proud of," said Dietrich. "We do that through almost all of our programs."

Dietrich also said that the funding they receive from the campaign is helpful to their continued efforts in the community.

"We so much appreciate the funding we get from the United Way," he said. "It's funding that has a little bit of a flexibility in terms of being able to identify the gaps and fill those gaps with very important services for our clients."

More about the Circle of Care Campaign

 

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