By Lisa Goudy
Disney has done it again. On Wednesday it was announced that Walt Disney Studios made more than $4 billion at the worldwide
box office for the first time in history, according to variety.com.
But if we truly want to know how well movies and studios are doing compared to the past, we should measure it by the number
of ticket sales, not in terms of dollars and cents.
Then we’d know how many people saw a particular movie.
In mid-November, Disney reached a record when Thor: The Dark World gave Disney the push to make more than the 2010 record of $3.791 billion. In one month the Thor sequel has made more than
$559 million.
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